So one of the things you do when you launch a new product is a logo – check – and a tag line.  Uh Oh, no tag line.  Now tag lines can sometimes make or break you so I wanted the tag line for newatnoon to really stick with you and reflect what the site is.   Now whether this reflects my warped sense of humor or not remains to be seen, but all I could think about was “a nooner”.  Seriously, you can’t voice that sort of thing outloud in the office, so I kept it to myself (this took a great deal of effort on my part).  The problem is “nooner” was the only thing I could think about.  I was totally stumped, sort of like a tag-line block.

Finally, and I can’t tell how relived I was, someone else from the office mentioned it first.  After that all bets were off.  “Newatnoon – putting a twist on a nooner”.   Trust me it got weirder from there, but you get the idea.   Come to find out that once the cat was out of the bag, everyone was thinking the same thing about “nooner” .

As I sit here writing this post the whole team is still throwing around ideas for taglines and how could we possibly fit “nooner” into the tagline.   We haven’t come up with a tag line yet, so if you have any ideas let us know.   After all, who wants a boring “nooner”?