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Even Sony has admitted that part of the reason for this is that there aren't enough compelling games on the system, and the usually quiet summer probably didn't help. But it's nearly Christmas now, and that's the time when game companies really start to cash in.

Many people, from buyers eyeing the console to publishers and retailers hoping to sell more games, feel that a price cut is just what the PS3 needs. Until now, Sony has avoided that option. Instead it has toyed with its line-up, replacing models and introducing new bundles while never quite bringing down the price.