Do You Remember More.com?

When I first started shopping on the web around the year 2000 there was a website ‘More.com’ that had a unique marketing plan.  If you bought an item from them you would be guaranteed that price for every purchase going forward.  So, for example,  if I bought aspirin from them at $2 a bottle today, I would always pay $2 for a bottle of aspirin purchased at More.com.

Around this time ALL of the online stores were having major discounts and coupons and promotions.  I remember one time getting a Blow Dryer for free.  No purchase required.  No shipping charge.  I was getting boxes everyday from stores who thought that adding my name to their subscriber listing was worth the price of a name brand blow dryer shipped to my home.  My husband, after a month of retrieving packages from our front porch, looked at me with that “how in the world are we affording this – have you gone mad?” look.  I said “honey, I have no idea what these stores are doing, they are going to realize at some point that they are giving away the store.  Until then I will take them up on it.”  There were email groups that were specifically looking for the “mistake” deals.  But that is a story for another day.

More.com did not have promo codes and discounts.  You paid full price because a couple of years down the road you would be paying $2 for your aspirin while other sites were selling it for $3.  I bought everything from them.  Things I didn’t even need at the time because I knew it was an item I consistently purchased, and it would pay off in the long run.

Then one day I got an email from More.com.  They were being bought out by some company and this company would NOT be honoring the agreement to lock in the price.  If a start-up company were to tell me now, in 2009, that they would forever lock in the price of items I wouldn’t even take them seriously.  But back in 2000 the internet seemed magical somehow.  No one really knew how it would work and we were all willing to suspend reality and take a chance.

Now-days the website is a community site for women over 40.  I would love to know if there is anyone else who shopped at More.com or any other online store back in 2000.  I bet we all have a More.com story =)